Privacy Policy
Everyday Arc Ltd ("we", "us", "our") is committed to protecting your privacy. This policy explains how we collect, use, and safeguard your information when you visit our website or use our products, including Planscope and Rooted.
1. Information we collect
We collect only the information necessary to provide and improve our services:
- Account information: When you create an account, we collect your email address and chosen display name.
- Usage data: We collect anonymised usage data to understand how our products are used and where we can improve them. This may include pages visited, features used, and general interaction patterns.
- Waitlist information: If you join a waitlist (for example, for Rooted), we collect your email address so we can notify you when the product is available.
2. How we use your information
We use your information to:
- Provide, maintain, and improve our products and services.
- Send you important updates about your account or our products.
- Respond to your enquiries and support requests.
- Understand how our products are used so we can make them better.
We will never sell your personal data to third parties. We do not use your data for advertising purposes.
3. Data storage and security
Your data is stored securely using industry-standard encryption and security practices. We use reputable third-party service providers for hosting and data storage, and we ensure they meet our standards for data protection.
4. Cookies
We use essential cookies to keep our products functioning properly (for example, to keep you signed in). We do not use tracking cookies or third-party advertising cookies. If we introduce any non-essential cookies in the future, we will ask for your consent before using them.
5. Third-party services
We may use third-party services for analytics, hosting, or email delivery. These services are carefully selected and are required to protect your data in accordance with applicable data protection laws. We do not share more information than is necessary for them to provide their services.
6. Your rights
Under applicable data protection laws (including the UK GDPR), you have the right to:
- Access the personal data we hold about you.
- Request correction of any inaccurate data.
- Request deletion of your data.
- Withdraw consent at any time where we rely on consent to process your data.
- Request a copy of your data in a portable format.
To exercise any of these rights, please contact us at the address below.
7. Data retention
We retain your personal data only for as long as necessary to fulfil the purposes described in this policy, or as required by law. If you delete your account, we will remove your personal data within 30 days, except where we are legally required to retain it.
8. Changes to this policy
We may update this privacy policy from time to time. When we do, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically.
9. Contact us
If you have any questions about this privacy policy or how we handle your data, please contact us at hello@everydayarc.com.